DESIGN BRIEF
The parent company asked for fresh identity concepts that could unite its three branches—Rebel FM, The Breeze and Rebel Agency, under the name Rebel Connect. The mark needed to evoke connection, momentum and growth.
FINAL DESIGN
I sketched a range of concepts in Procreate, playing with arrows, liquid-bridge shapes and modular link forms, then refined the strongest ideas in Adobe Illustrator. The result is a set of scalable marks that each capture connection and momentum in a different way, complete with colour-blend variants and merch mock-ups for context.
