About Me
I'm Yun, a bilingual designer-writer who turns research into clear, lasting brand stories, in English and Spanish. I combine strategic research, narrative writing, and visual identity design to build brands that feel consistent everywhere they show up, from a logo to a full style guide.
My background in strategic communication, graphic design, and research-driven writing shapes how I work. Every project starts differently: some begin with research into the market, others with a conversation about what the brand needs to say. But they all end in the same place, a visual and verbal identity that holds up whether it's a logo, a social post, or a full style guide.
This portfolio gathers case studies from my master's program, client rebrands, digital products, and passion projects. Take a look around, draw inspiration, and reach out if you'd like to craft a story together.
Work
Creating Stories